PPC Advertising
Advocating Legislation Tracking with PPC Ads
BillTrack50 provides a simple search and tracking tool for state and federal legislation.
The Challenge
BillTrack50 wanted to run a remarketing display ad campaign targeted to website visitors with the goal of re-engaging those visitors and generating leads.
Services provided
- Google Display Advertising
- Ad Creation
- Ad Implementation & Tracking
The Search Engine for Your Legislative World
The Solution
Wordy Team worked with BillTrack50 and an agency partner to create and implement a series of pay-per-click ads for the Google Display Network in various sizes that highlighted testimonials or product features to boost brand recall and build trust. The ad campaign generated a high number of clicks resulting in increased conversions.
Results
- 2023 Campaign Averaged 1.26% CTR
- 2023 Campaign Averaged 10.83% Conversion Rate
Wordy Team empowers brands with the strategic messaging they need to successfully market their business.
