Engaging Political Audiences with Email
Engagifii is an all-in-one Association Management & Member Engagement software solution purpose-built to serve Education, Legal, & Government Associations.
The Challenge
Engagifii wanted to increase engagement with their email list and build brand authority by starting a new email/blog series called State of the States that recapped some of the latest legislation across the U.S.
Services provided
- Email Newsletter Copywriting
- Blog Copywriting
State of the States
Since COVID-19 delayed the release of the 2020 census data, the top priority for many special sessions in October through the end of the year will be redistricting congressional maps.
The Solution
Wordy Team worked with Engagifii to research and compile trending legislation into a blog post (along with links for some added SEO juice), and wrote a summary for their monthly newsletter. The summary added valuable, relevant content to their newsletter while driving traffic to the site and boosting authority.
Results
- Positive Audience Response
- 23.91% Open Rate with First Email Newsletter
Wordy Team empowers brands with the strategic messaging they need to successfully market their business.
