Email Marketing

Marketing Tips & Trends Delivered to Your Inbox

Sales & Marketing Technologies is Central Florida’s most established Orlando digital marketing and web development company.

The Challenge

In an effort to connect with their audience, Sales & Marketing Technologies produces a weekly email newsletter. They needed engaging content that would capture readers’ attention and demonstrate their authority in the marketing space.

Services provided

  • Email Marketing Strategy
  • Email Copywriting
Crafting a convincing and captivating landing page isn’t as easy as throwing an offer up and driving traffic to it.

There are several different factors that go into creating a page that speaks to your audience and motivates them to take action.

The Solution

Wordy Team worked with Sales & Marketing Technologies to write and design a series of weekly email newsletters optimized for mobile and desktop viewing to share valuable marketing-related tips and tricks. The email campaigns engaged the client’s audiences with customized preheader text and generated high open rates.

Results

  • Average Open Rate Increased from 13.24% to 26.04%
  • 29.27% Highest Open Rate
  • 2.44% Highest CTR
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