Have you been debating for a while on whether or not it’s time to hire a freelance writer? If you’re going back and forth on it, let me help convince you. Here are just a few key points on why it may be time to bite the bullet! (But I swear, it’s all for the best.)
8 Signs You Should Work with a Professional Writer
Whether you need content to build brand awareness or persuasive PPC copywriting to generate more sales, there are a variety of benefits of working with a professional writer. Below are the top eight signs you should hire a freelance writer for your business.
Pro Quality
When you’re looking for someone who is not only a professional, but passionate as well, turn to someone who writes for a living. Sure, it may seem easy to knock out a blog post on your own, but someone with a keen eye for turn of phrase and grammar is going to ensure your business is represented properly in a polished way.
Time Saver
If you’re juggling admittedly a bit too much, outsourcing your writing needs is a great start! From social media copy to email marketing, a freelance writer can help you with all the time-suckers in your day-to-day. Plus, they’re experts, so you can leave all of the publishing and scheduling in their capable hands.
New POV
An outside perspective can be instrumental, especially when you’ve been running every aspect of your business for so long. Sometimes, a fresh set of eyes can be the exact thing you need to rejuvenate your brand or company. Maybe they point out how you don’t have enough info in the About Me section of your site, or how they want more details in your everyday social media posts. Little things you may have missed or not thought of can suddenly become a huge growing opportunity for you!
Focus on YOU
How many times have you told yourself, “Oh, I’ll get to that tomorrow?” And then it never happens? We’ve all been there! When you have a lot on your plate, it’s more than okay to say you need some help and hire a pro to take over. Especially when this pro can swoop in and knock out these tasks for you, and give you more time to focus on other priorities — both personal and professional.
Best SEO practices
A freelance writer can be versed in many areas, from creative to technical writing. Without a doubt, most writers nowadays have come to learn the best SEO practices of writing, formatting, and publishing content. And if you’re wanting to reach a wider audience and higher visibility, this is the perfect job for your new writer! They’ll take care of keywords, links, and more to improve your website’s rankings in organic search results.
Putting a name to a face
With so much filtered behind a screen these days, it’s especially helpful for people to see behind the brand. They want to know they’re dealing with real people, and what better to showcase that than through writing? You can always speak to your writer about highlighting certain areas of the brand, or focus on telling people all about you and your mission. You’d be amazed at how words can humanize your brand!
Building your team
If you’re a small company or just a one-person show, it may be hard to admit needing help. But look at it this way: you’re not only giving someone an opportunity to work doing what they love, you’re also building out your business in the process. Teamwork truly does make the dream work! Having someone on your side who can help grow your marketing efforts through writing is a great way to bounce ideas and collaborate, while also giving them room to grow on their own with your brand.
Because you want to
Let’s be honest. Sometimes, the reason is just that! You simply WANT to hire a freelance writer. You want the freedom that comes with outsourcing those tasks to a pro. You want that extra time in your day to focus on you, your family, your self-care, whatever it may be. You want to give someone a great opportunity because it’s within your budget and aligns with your goals to grow the brand. It doesn’t always have to boil down to a lengthy pros and cons list!
Grow Your Business with a Writing Expert
Chances are, if you’ve been considering hiring a freelance writer to scale your business or bring in some fresh ideas, you’re probably already well on your way to making that decision. While it’s not a one-size-fits-all approach or guarantee, these are just some examples of why it could be beneficial. Trust me when I say, a writer is going to bring a lot to the table.
Contact me to see how professional writing services will grow your business and elevate your brand!
