Oftentimes, people tend to assume that they’re either left-brained or right-brained: analytical or creative. Not only is it a total myth, but so much innovation stems from combining these two different brands of thinking. When it comes to business, especially, you’ve got to blend creative writing and digital marketing.
But what does the exactly mean? Well, I can speak from firsthand experience. I started as a content writer in 2012 before I gained skills and experience in SEO and PPC. When you combine these efforts, they make a great team. A necessary team. I’ve worked in this space a great deal over the years, which is why they don’t call me Wordy Veronica for nothing!
A big thing about digital marketing is not only staying on-trend, but staying ahead of the curve as well. Creative thinking lends to virality, something many marketers hope to achieve with their content. Just think back to your favorite social media post you saw this week. What compelled you about it? Was it the image, the video, the GIF? More likely than not, it was the message.

Benefits of Creative Writing in Marketing

Creative writing is crucial for every aspect of digital marketing, from social media copy to blog writing — with best SEO practices sprinkled throughout. By crafting a message that appeals to your audience, maybe even beyond them, you’re able to connect with people on a personal level. Marketing can sometimes feel cold, as if there’s just a bot on the other side of the screen. By taking the time to think creatively in your copy, you’re showing the voice and the person behind the brand.

Even writing how-to blog posts on your website or a catchy snippet below an informative video on your social media is a great way to showcase some originality in your content. It’s important for brands to develop a succinct, consistent tone along with their branding. You want people to have the chance to look at your feed and say, “I know who and what this company is all about.”

5 Tips to Blend Creative Writing and Digital Marketing

So how can you be more creative in your writing where your digital marketing is concerned? It all boils down to a few things.

Think outside the box

Sometimes, a bread-and-butter approach just won’t cut it. If you see others in your field taking a widely similar stance on their marketing, focus on how you can differentiate yourself with your copy. Could you inject a little humor? Maybe some knowledgeable statistic to get your audience thinking? Whatever will set you apart, in an innovative way!

Seek creative minds

If you know you’re not the type to write imaginative copy, get a little more imaginative in your hiring! Outsource these roles to people in fields of English, journalism, writing, or marketing. Sometimes having a fresh perspective is key.

Log trends

If something is trending, there must be a reason behind it, right? Maybe it appeals to your audience by being a welcome distraction in their day or maybe it coincides with a relevant day of the year. Whatever the case, jump on it. Especially if it’s sure to drive traffic back to your brand.

Stay on brand and on message

You started this business for a purpose. Something called to you, and you answered. To make others feel that same fervor and passion for your company, you have to tell them what you’re all about. Any brand can say, “Buy from me!” or “Work with me!” But those words get lost in the void without that crucial connection.

Inject Creativity Into Your Marketing

As a business owner, you want to deliver marketing that speaks to people and makes them invested in what you’re both buying and selling. Any campaign could get a huge boost from injecting some creativity, but it especially means something when the copy matters to your brand and mission as a whole.

What do you want your audience to leave with? Are you trying to find a one-off customer or a lifelong fan? Ingenuity in your marketing could lead to a world of possibility, especially when you pair that with facts and figures. Some of the most creative minds, after all, became great marketers for their businesses as a result.

As Maya Angelou once said, “You can’t use up creativity. The more you use, the more you have.”