Have you hit a bit of a wall with your digital marketing agency’s growth lately? Trying to understand reasons as to why that may be?
Digital marketing can be a tricky beast, especially when you’re running your own agency dedicated to this field. You want to ensure that you’re not only serving your clients, but also serving your own growth as well. We’ve rounded up a few possible causes as to why your agency may have stalled out, and also what you can do to fix these issues.
Is Your Website Up to Date?
So often, we take an “if it isn’t broke, don’t fix it” approach to our website. However, it’s vital to look over everything and ensure that the copy is up to date, along with any pertinent information. Keeping it updated with recent pricing changes, a wider scope of your packages and services, along with making sure your portfolio reflects all past and current clients are important to draw in the right leads. Set aside time each month or quarter to update your website so that nothing falls by the wayside.
Are You Hiring Quality Contractors?
Whether you outsource your projects or even hire within your agency, it’s vital to make sure the contractors you employ are producing quality work. Check for grammatical mistakes, properly researched copy, adherence to deadlines, and any other important things they could have missed or done in error. How the contractor’s work reflects on you and your agency, so you want to be sure they are putting their best foot forward.
Are You Investing in Content Marketing?
Having sections on your own agency’s site dedicated to content marketing is a key point that can’t be missed. These blog posts, e-books, guides, and more will communicate valuable information to those seeking your services. It’s especially important if your agency has social media accounts to include this type of marketing in your efforts. People turn to social media to see a brand’s presence, mission, and reviews from other clients to help inform their decisions. You want to be sure you’re covering all of the bases.
Is Your Email Marketing Reaching its Full Potential?
Email marketing can help or hurt you, depending on how you use it. Clients don’t want spam-like emails clogging up their inbox, so be sure to make the copy relevant and send it out accordingly. Are you reaching out to the right people as well? Using tools to see who is opening your emails, the click-through rate, and which emails are getting the most traction can help you narrow down this specific marketing technique. Like many other facets of digital marketing, email marketing is reliant on trial and error, as well as research.
Is Your Lead Magnet Enticing?
Your freebies, or ‘lead magnets,’ have to be drawing people in. (And for the right reasons, too.) What are you offering? Have you ensured that it’s not only enticing, but also appropriate for your target market? There are many factors to consider here, and it may largely depend on what your agency’s niche or draw might be. Consider all the ways to offer different lead magnets to potential clients.
Are You Offering Too Many Services?
It’s crucial that your digital marketing agency provides necessary services while not overextending yourself. Likewise, your potential clients could be put off by the number of services, if there are too many. It’s almost comparable to going to a restaurant whose menu is too long. The customer may be led to believe that, due to the large quantity, the quality may decrease as a result.
Do You Have Enough Social Proof?
Do you include the social proof on your site (e.g. testimonials, case studies)? These are important for prospective leads, as they demonstrate your results and experience. Any client you’ve worked with in the past and can show their testimonials on your site will benefit since reviews influence the choice of future clients. Case studies are also crucial to include as they point out the areas your agency has aided in improving.
While this list is not exhaustive, these are some great starts to figuring out what’s stunting your agency’s growth. Digital marketing requires a lot of upkeep, research, and know-how, so by looking through these points, you may be on the path to solving the struggle and carving out a new plan for your business’s expansion.
